Volume No. 12 Issue No.: 3 Page No.: 344-350 January-March 2018

 

STRATEGIC PLANNING OF ENVIRONMENTAL TOURI-SM AS AN INSTRUMENT FOR THE SUSTAINABLE DEV-ELOPMENT OF REGIONAL TOURISM SYSTEMS

 

Kliment Naydenov

Sofia University “St. Kliment Ohridski”, 15 Tzar Osvoboditel Blvd. (BULGARIA)

 

Received on : September 28, 2017

 

ABSTRACT

 

The main objective of the present study is to prove that the implementation of the strategic planning of environmental tourism within the regional tourism system allows the creation of conditions for future development and helps to make informed decisions for the implementation of the strategic goals for development of the tourism in the regions. In the article are used primary data and secondary sources and the use of both, which is termed triangulation, or dual methodology. Primary data, which we used, is the data collected by us, i.e. interview, observation, questionnaires. Secondary sources used in the article are data that already exists - previous research, official statistics, mass media products, government reports, web information, historical data and information. The results of the survey will prove that, in the context of socio-economic transformations implying the adaptation of environmental tourism to the requirements of the regional economy of tourism and the competitive international tourism market, strategic planning is the most adequate instrument that can consolidate the efforts of the regional authorities, business structures, public organizations and others in addressing the problems of transformation of employment, technology, development and formation of new destinations.

 

Keywords : Environmental tourism, Strategic planning, Regional tourism system, Socio-economic transformations, Transformation of employment, New destinations

 

 

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